Daydream Nation is a Fashion-Storytelling brand established since 2006. It is the creation of brother-sister design-duo Jing and Kay Wong, graduates of Central Saint Martins and Royal College of Art in Theatre Design and Textile Design. 

Playfully quirky and ready-to-wear, their clothes are designed to tell the story of the season, and are presented in visual performances during Fashion Weeks. Daydream Nation is now selling to 19 countries all over the world, stocking in Harvey Nichols and I.T Hong Kong, Selfridges and b Store London, Pixie Market and Henri Bendel New York, Franck et Fils Paris, Beams, Via Bus Stop and Nano Universe Tokyo etc.

The brand collaborated with Urban Outfitters US & UK on the Accessory line "The Dreamers" in S/S 09, and the latest territory is another accessory collaboration with cult British designer Peter Jensen for S/S 2010.

Daydream Nation manifesto

It is a way of life in which people see boats in buckets and hear sea waves in radio glitches. We believe that daydreamers are the lost children in the society, and that the creative potential of a society depends upon them. Daydreamers are the missing link to the poetics of life of which our society is slowly neglecting. Daydream Nation is an attitude. Daydream Nation is a hope that someday people will respect a silly thought like one respects a great painting, and that one day everyone can share and enjoy the subtle shades of beauty in the everyday. We hope that daydreaming will not become a minority game of the artists but a way of thinking that anyone can embrace. Daydream Nation belongs to everyone. 

photo by Topaz Leung