“Where people see boats in buckets and hear sea waves in radio glitches.
A way of life, a vow to Dream and Dare act upon it.” 

「在水桶中看見小船，在收音機的雜訊中聽見浪濤聲。

這是一種生活態度、對做夢的堅持和把夢實現的勇氣。」

Established in 2006, Daydream Nation is a Fashion-Storytelling brand created by brother-sister design-duo Jing and Kay Wong, graduates of Central Saint Martins (Theatre Design) and Royal College of Art (Textile Design).

Daydream Nation has become known for its cross-disciplinary collaborations with other art forms including theatre, dance, music, film and visual art. Each season, their ready-to-wear garments and accessories tell a new story, and have been presented as visual performances during London Fashion Weeks in prestigious venues such as the Institute of Contemporary Art and the Southbank.  

Capturing hearts with its inspired designs and whimsical spirit, Daydream Nation has dressed international stars such as Kesha and Juliette Binoche; collaborated with a range of brands including Peter Jensen, Shangri-la, The Old Curiosity Shop and Urban Outfitters; and even caught the eye of Chanel, whom selected pieces from our AW09 collection to inspire Karl Lagerfeld’s work. 

Its work has received awards such as Vogue Italia’s ‘Vogue Talent 2010’; Hong Kong’s Ten Outstanding Designers Award 2009; Perspective/Cierre Italia’s ‘40 under 40’ Design Award, 2009; and White Milan’s ‘Womanswear Inside White Award’, 2008.

Daydream Nation is currently selling to over 19 countries, with stockists that include Harvey Nichols, Seibu, I.T. (Hong Kong); Beams, Nano Universe, Opening Ceremony (Japan); Sauce (Dubai), Frank et Fils (Paris); Selfridges, B Store (UK); and Anthropologie, Henri Bendel (US). 

Daydream Nation是一個由姊弟檔黃琪和黃靖於2006年創立的故事性時裝品牌。兩人分別畢業於皇家藝術學院布料設計碩士及倫敦中央聖馬丁設計學院舞台設計。

Daydream Nation以跨媒體合作聞名，當中包括不同藝術媒介如舞台劇、舞蹈、音樂、電影和視覺藝術。Daydream Nation 每一季的時裝和首飾都訴說著一個新故事，並以表演形式展現人前。他們曾於倫敦時裝週於Southbank及Institute of Contemporary Arts等場地進行表演。

Daydream Nation的設計以別出心裁和異想天開的精神見稱，也因此吸引了無數志同道合的做夢者。國際巨星如Kesha和Juliette Binoche均有穿過Daydream Nation的服飾；品牌如Peter Jensen、Shangri-la、The Old Curiosity Shop以及 Ｕrban Outfitters曾與Daydream Nation進行合作；Daydream Nation甚至獲得Chanel青睞，並於他們AW09系列中揀選作品作為大師Karl Lagerfeld的設計靈感。

Daydream Nation的作品曾獲得Vogue Italia的‘Vogue Talent 2010’、香港十大傑出設計師（2009）、Perspective／Cierre Italia的‘40 Ｕnder 40’設計大奬（2009）以及White Milan的‘Womanswear Inside White Award’（2008）。

Daydream Nation的衣飾於全球19個國家發售，銷售點包括香港的Harvey Nichols、西武百貨及I.T.；日本的Beams、Nano Universe以及Opening Ceremony；杜拜的Sauce；巴黎的Frank et Fils、英國的Selfridges以及B Store；和美國的Anthropologie以及Hendri Bendel。

photo by Topaz Leung